Google UCP Workflow | Rakesh Gohel

Google is slowly owning the entire Agentic Commerce And here's how to profit as an e-com founder... Currently, agentic commerce is flawed. Every AI agent needs custom integrations for every platform. It is complete chaos. Google just solved this with UCP - an open standard co-developed with Shopify, Etsy, Wayfair, Target, and Walmart. Endorsed by 20+ companies, including Mastercard, Stripe, Visa, PayPal, and American Express. 📌 The architecture works in 3 layers: 1/ Capacities Layer: Product delivery, cart management, identity linking, checkout, order processing 2/ Communication Layer: APIs connecting everything through MCP (context) and AP2 (payments) 3/ Integration Points: Consumer surfaces (Search, Gemini) to Business backends (Shopify, Walmart) to Payment handlers (Stripe, PayPal) Here's how, as an e-commerce founder, you can leverage this: 1/ Expanded reach: Access shoppers in AI Mode and Gemini without new marketing spend. So focus on SEO and GEO for your Website and Products. 2/ AI agents using UCP can find, compare, and suggest products proactively based on user prompts — not just respond to direct queries. 👉 Your products can be discovered and purchased before the shopper even lands on your site, powered by AI. 3/ Google is piloting “Direct Offers”, letting retailers present exclusive discounts or bundles directly inside AI Mode to customers already in a buying mindset. So utilize the peak time for your sales and then launch a discount code that will boost your current sales numbers. as AI will gather that data to give the user the product that is most sold + solidifies their intent with a discount code Do you think I should do a deep dive on this? If yes, let me know in the comments below and follow my newsletter to stay updated: https://newsletter.rakeshgohel.com