Google Display Network Campaign Tutorial 2022 | How to Create Google Ads Display Network Campaign

Key Takeaways

hello everyone i'm krishna priya welcome back to my channel digicodes in this video i want to show you how to create a google ads displanator campaign from scratch to advanced in 2022. in this video you will see everything with the new google ads interface so for those who are very new to this channel welcome back to my channel all right then let's get started before we get started make sure to hit like and subscribe button and also hit the notification bell icon so you can get notified when i release more videos so now let's get straight into the video [Music] who what it is so we already seen what is a search network and how we can create the search network ads and google ads and we have seen some advanced uh topics in google search network as well so i think everybody know at the beginning of uh very beginning of google ad session i have given you in deep knowledge about these networks like where your search network ad appears and where your display network ad appears what is the format of the ad so everything we have seen so first of all let me list out those youtube websites bidding type of google ads display network is cp we knew it already cbm means cost per thousand impressions cost 1000 impressions so that means we are going to pay when our ad gets thousand times impressions or when our ad viewed by thousand times viewed a thousand times and and the format of the ad it can be in various ways it can be in image or it can be in video format too banner format in which devices the ad appears so it appears it can appear in all devices if you want you can also restrict your ad to be shown only on laptop only on mobile phones you can also restrict it so but by default your ad will appears and all types of devices okay so there is a a lot of difference between search network and display network guys so you know that your search network ad appears in scrp and bidding type is cpc cost per click and the format is in a text format and it also appears in all devices but when you work for a client in future so for any website you can run any type of ads any type of networks you can choose search your display it's completely up to you there is no mandatory rule that these website have to choose only display network these kind of websites have to choose only search there is no such kind of rules but you must understand the difference properly when you could understand the difference between search network and display but then you will be able to choose appropriately which network or suitable for your business center so just understand when i open some websites if you can see let me open tv.com website so there is a news over here so you can see a lot of news ndtv is a news portal website so it is still loading yeah if you can see there is an ad displaying on top and at the right hand side also this ad is from v work so this company is displaying ads in ndtv okay so here i didn't search for v work or i didn't even search for their kind of services or product but the ad is appearing to me right this means display network and appears to wide range of people according to their interest or so sometimes you may show up your ad for a people who don't even know about your business so now i don't think so you know about this we work sometimes you can also see about this we work ad about this web so display networks are mainly two types guys you can show up your ads for a new people who don't even know about your business and you can also show up your ad for your existing users or else people who already knew about you so old people old users or returning users you can call them anything there are two types of you can reach out people who are very new to your business or you can also reach out to people who already knew about you who already might have visited your website might have done something so i'll discuss about these things later so as of now we are going to discuss how to reach out to people who don't know about our business who didn't visit our website yet it's completely new one so now can you say i didn't visit wework.org website till now so but i am able to see these ads this is called display network okay and whereas a search network is when you search for the information that means user is actually looking out for such informations let me search for bulk sms service so these are like search network ads we knew it already we have done with all those uh you know terms and all so this ad is appearing for the candidate who exactly in need of those services in need of those product okay so this is what search network search network ad will appear only for the candidate who is searching for your product or services so here whereas in search network you will be having a more chance of converting leads so you'll be having a mood by why because you are not reaching out any new candidate who don't even know about your business so you are correctly reaching out of people who are looking out for your services so whereas here you will be getting more benefits again i'm not saying that if you go with a display network you don't get any benefits yes you get benefits like you can improve your brand awareness sometimes people people who don't about your business also there may be chance that they may visit your website and purchase the product and services so have you ever noticed such type of ads in your mobile phone while you were reading blogs or writing while you are playing games on your app i think you might have noticed so this comes under display network guys so now how we will perform this display network yes of course using a google ads same like a search network how we have used this google ads platform to create a search the same way display network also can be done with the help of google ads so now tell me you might have got some doubt if we run ads through google ads how we are able to show up this ad is in ndtv.com how it's possible how it is possible so listen once i'll draw a simple diagram here okay so guys observe my diagram carefully so you know that we use this google ads i think you might have noticed on your mobile phones also such type of ads those might be in the websites or in apps so how it is possible for google ads to display advertisers ads in others websites how it is possible see so basically advertiser use this google ads for running an ads tell me for whom the advertiser pay money for whom they will pay money advertiser pay money for google right they will pay money for google because they are using a google platform they will pay only they will pay for google only so if they pay google why ndt we have to show ads for the customers they are this advertiser is paying money for google only google ads through google ads but what benefit this ndtv will get if they show ads of advertiser to the customer if if advertiser is paying money for them see listen ndtv they are not wasting a time and they are not even wasting the space over here they are earning money guys so wherever you might have noticed ads till now whether it might be websites youtube at all so those websites are earning money guys those websites are earning money from the google that is especially from a platform called google adsense google adsense so that is what mini says that google is the collection of some millions to likes millions of websites guys so let's say there is there are three websites this is website and this is pranavis there are three websites two websites have been connected with the google adsense so who will connect with the google adsense websites who want to earn money by displaying advertisers ads simply now tell me ndtv google is not the owner of ndtv.com website and google is not the owner of any other website google is just a search engine so it doesn't mean that google have rights to display ads in any website as per their wish no so actually google don't have rights to display ads in nd tv but if any tv give access for google google can display their ads that means google have to accept or us this indie tv has to accept the ads so the iddb can tell to google that hey google i am ready to publish your advertisers ads in my website so i can show to my customers so here google will give money for ndtv how it will happen is with the help of this google adsense guys so a website's whoever connects with the google adsense they will be earning money from the google so now these two websites have been connected with the google adsense so what google will do google here let's say this advertiser paid 100 rupees for google so google will share that amount for the websites who have accepted their request or who have you know accepted to display the ads advertisers and in their website so half of them half of them will be shared for the advertisers and half of the amount will be keeping by google itself google will keep itself and remaining amount will be shared for the advertiser so now tell me does google have rights to display ads in this website no no so google doesn't have a rights to display ads in this website because this user has not been connected to google ads and that means it did give formations for a google so at that time google will not show that so like this kind of websites apps on youtube google has some millions millions of websites connected to the google adsense so now we are going to advertisers are going to use that millions of data and show up ads in the particular types of websites okay so now i hope you understood how google display network works okay display network works in this manner okay now right so unlike search network we have many options here guys to target because there are search network it's like direct marketing we are targeting a people based on the query they search and we show for them only whereas displayed focus we don't know who they are we don't know which website they will visit we don't know anything so here targeting plays a vital role so targeting is you know you have to target properly so when you do a proper targeting then only you can get some benefits with the display network guys otherwise no targeting in the sense what what type of targeting so we have various types of targeting in the google display network guys as you know uh the common thing is location so we can target a people based on the location they leave or they stay regularly in and we can also target a people based on the key words guys keywords we can target a people based on the topics based on affinity we can also target our people based on the placements a lot of targetings we have so while uh performing the google display network i will show you each and every option how to target the display network ads okay how to target the people for display network as we'll see now so let's get into the interface now so now you just have to click this new campaign and create i think you know already this objective sales leads website traffic product and brand considerations and all so a person who are not aware of cert uh network types campaign types they can choose any of those and take her but whereas i told you i think i told you all the details about search network display network video where it appears and all so now we can also choose this create a campaign without a goals guidance so now you can directly choose which campaign type is suitable for you you can also click on leads and sales it will show you the display campaign type option also so let me click on display now so when you click on display here it will ask you to choose the conversion goals so we will be talking about the conversions what is this conversion how to create the conversion in the future sections so as of now you can leave this option then continue and here comes select the campaign subtype so two two types of campaign networks here standard and smart smart which is kind of automated version so if you don't want to do it manually then you could choose but here it is there is a notice starting august 1st 2022 you will know you will only be able to create standard display campaigns smart display campaigns will become standard display campaigns their settings and performance won't be affected so there is no difference between smart and display from august 1st they have started including smart display in the standard only there is no variation you can start using this standard display campaign now and here comes you have to enter the website url which website url you will enter so when someone click on the ad where you want them to redirect that website url you need so now we are going to run ads for our website and then name your campaign okay i'm gonna create original display so you can name anything and continue okay so select the locations in which uh you want to target like what type of customers you want to target in which locations so i'll go on target um location called hyderabad so my iron will appear only for a people who live in hyderabad okay so the next choose the language in which language you want this ad to be appeared and add rotation if you have a multiple hours this will really help you so i'm going to choose by default the best performing ads then add schedule if you want you can also schedule your ad by you know choosing on which days you want exactly if you want to display your ad only during mondays to fridays or saturdays to sundays or on only mondays tuesdays you can also target uh particular timings also if you want to display your ad only during those times you can also do that that is possible with the add schedule option and here comes devices so you can choose as i said it can be restricted so devices you can also choose some specific devices let's say if you don't want to show up your ad and you feel like it's waste of showing your ad on tabs and on computers then uncheck those options so right will not appear in this so if you don't want to take a risk by choosing the specific devices because you don't know right in which through which devices your audience may come so better not to test take a risk if you want to if you know something that your or you know your audience will not come to your website through computers or laptop then uncheck it if you don't know then you can't take risks so better we go with the show on all devices and the next thing is dynamic ads and campaign url options will be discussing in deep in future sessions and then start dates and end dates obviously you can also choose when you want to start running your ads and when you want to end running your heads the next here comes content exclusion guys so you can also exclude in which content you don't want to show up your ad let's say see by default these are the you know by default your ads will appear in all types of content if you want to exclude them exclude means your ad will not appear in that type of content that you exclude so let's say i don't want to show up my ad for uh tina mature audience i don't want to show up man in all sensitive content so it's waste of showing my ad so my ad is something more professional if you don't want to show up you're adding sensitive content and if you don't want to show up your ad in live youtube streaming videos or as embedded youtube videos embedded youtube videos means now i think you might have noticed there are some youtube videos embedded within the website also if you open any website there is a youtube video display so if you want to display your ad in that embedded video also then check check out that i mean if you check this option that means you are excluding them your ad will not appear in these types of content so by default games is inactive your ad will not appear in games and all so yeah so likewise in which you don't want to show up you just have to exclude them so as of now i have excluded few and then click on next so set your average daily budget how much you would like to spend daily and here comes the bidding type bidding type as we know it's a cpm you can choose any other bidding strategy guys so here there are a lot of bidding strategies automated bidding strategies or portfolio bidding strategies that we will be learning soon so as of now i'll go with the cpm how much you would like to pay for every thousand impressions so i'll go with 100 and click on next there you go this is the place you have to be more careful so targeting see you have a various types of targeting audience segments demographics keywords topics and placements so now we'll see one by one what is this what is this first audience segments in these audience segments uh you have various options to target your audience see here first thing is demographics you can target a people based on their parental status whether they are a parent parent of infants parents of toddlers preschoolers parents of grade schools parents of teens let's say you're promoting a toy you're promoting a you know the automated toy then you could reach out to parents who have toddlers one to three years of kids and you can also reach out so depends on the product or service you promote you can just choose them for whom you want to show up so and marital status you can also target a people based on their marital status single in relationship and marriage and you can target a people based on their educations highest level education high school graduate bachelor degree graduate advanced degree so let's say you want to show up your ad it's it's more about education or something kind of course so better you you choose the people who have some sort of degree right and when you put a cursor here it will show you the possibilities also weekly how many impressions are possible 100 million to 500 millions are possible people who have a four-year degree from college or university but not an advanced degree so a ride will appear for a people who have four year degree from a college so when i put a cursor you can see here loading and home ownership status so whether they are home owners or renters this is called demographics you can choose who they are who they are and you have one more thing that what their interests and habits or we call it as a affinity so you can also target a people based on their interest based on their habits based on what they do on browser like let's say it's for example let's say now i want to reach out to people who shows much interest on purchasing shoe who shows much interest on face wash who shows much interest on you know sports or entertainment or songs so i will be i can reach out to people based on their interests that is called definitely see now we have affinity segments available so you can target a people who are more of shoppers that means who do shopping all the time who have more interest on sports sports and fitness so according to your behavior on google on this browser google will give you some tag guys let's say uh let's say now every time i visit ndtv that means uh google will give me a tag that okay this person is more of interested in news and entertainment let's say you visit to some beauty website all the time beauty tips are known so google will give you one tag that you are interested in beauty and wellness and let's say uh someone is interested in you know more of movies and you know actors and actresses and all so google will give you one tag so based on your behavior on google search so google will give you one tag so those information is available now see i can also if you click this drop down you can see few more sub items here so you can also target people who are social media activists who follow more who spend their time on social medias people who have more interest on travels travel burbs people who have you know who are interested in this vehicles transportations lifestyles and hobbies it's completely you know based on your website guys you have to target based on your website so now whereas ours is the education kind of right so what i'll do is i'll target a people uh social media and yes that would be fine and you'll see lifestyle and hobbies who are business professionals who are more into families who are fashionistas like who who is more into fashionism and all so likewise you can target people based on their interest with the help of affinity and here comes in market and life events in market means people who have a purchased product similar to you or else what they are actively searching or planning so now you can reach out the people who are already interested in your kind of services in your kind of products guys see now so now see if i choose this computers or consumer electronic dating services education so now what if i choose if i education that means people who are actively searching for education kind of stuff that means people who already shown some interest on education kind of stuff if i put a cursor it will show you uh health care education nursing education government and public sector jobs mathematics and college universities who are actively searching for these categories so i'm going to target and employment also let's see if i put a cursor on this top related audience segments uh so they are searching for executive and management jobs uh administrative jobs construction jobs so i may reach out to people who is actively searching for such type of jobs so this is really helpful right so you're really targeting a people who are similar to your audience yes or no so like this financial gifts and occasions home and garden musical instruments you can target anything and the next how they have interacted with your business i told you right at the beginning there are two types of display talk one is reaching out for a new user and one is reaching out to a existing users this is what that will be seeing in later sessions and here comes custom audience segment this is wonderful guys actually see now you can give some name like original original custom any name you can give people with any of this interest or purchase intentions so now let's say when i search for um face wash or else ours is a digital marketing right so i'll search for online digital marketing so when i search for uh this it will show me digital marketing online short course social media online short course digital marketing degree courses so my ad will appear for a people who have interest on this so obviously i'm reaching out a proper audience so when i search for face wash that means my ad will reach out the people who have a intentions to purchase kind purchase such type of face washes so google will show up our ad for our people who are uh who have intentions to purchase the product or services kind of yours skin care best face wash skin care product face wash so if you choose your ad will appear for a people who are likely to be purchased this product so that means you are showing for a candidate who have intentions to purchase such kind of product and it's good right so you have this wonderful option too and you can see people who have searched for any of these terms on google guys have you ever noticed sometimes when you search for some keyword called stock market and all on google you search for stock market and after searching on google you visited some websites there you have noticed the same stock market ad was showing you yes or no that means they have choosed that term here that means whoever searches for that you are you would like to show up your ad for them wherever they go so let's say yeah online diploma course online digital online marketing online marketing certification course internet my digital marketing institute digital marketing certificate course so now i would like to reach out to people who are searching for digital marketing certificate course so now let's see uh amrita is there amrita is searching for digital marketing course in scrp she has searched for digital marketing course in scrp that's fine so let's say today she has opened some ndtv website so now what i can show is i can show my ad digital marketing ad for her when she opens any app or any any youtubes or any websites that is what this is that is what the meaning of this okay next see you can also expand the segment by including people who browse some types of websites guys you can also enter the website url that if uh that now let's say you are searching for some kind of website like the g course dot in or some hubspot dot hubspot hubspot.com so now i would like to show my ad for a people who have searched for hubspot in their browsers so likewise i can enter as many websites as i want let's say export sem rush so now i would like to show my ad for a people who browsed for these websites because these websites are relevant for me so that i could show my ad for these websites i could show my hand for people who are searching for these websites and you can also target a people who use such type of apps so you can also show up your ad for a people who use some kind of apps so this is called custom segment guys if you can see here according to your segments it is showing you that how many impressions are possible so you may reach out a 100 million to 500 million impressions and you can reach out 80 percent male and uh twenty percent female and you can reach out eighteen to twenty four age group or fifty six percentage you will reach out to twenty five to thirty 34 age group people 23 percentage and so according to the age group which age group is having you may reach out more and parental status 70 percent 77 of your targeted audience would be non-parents and finally say this you know this is how you create a custom audience isn't it awesome guys you're really reaching out to people who may be really interested in your kind of services who actively searches for your kind of searches who actively searching for your competitors websites right it's easy so likewise you can target this whole concept is audience guys audience or f meeting so till now we have targeted the audience only okay so the next thing is demographics so here you can target a people based on their age group gender see if you want to reach out only males reach out means if you want to reach out only females preacher so you like this you can target people based on gender age group let's say i don't want to reach out to people who are okay eating less okay so my age group is this and parental status do you want to reach your both parent and not parents so yes of course there is no uh you know mandatory rule that pdc course can be digital marketing can be done by only non-parent anyone can do this so i don't care about the parental status you can also target a people based on their household income let's say your course fees is very high and it's very expensive and you know middle class people who are having some moderate income cannot uh purchase your course or cannot purchase your product then you can happily reach out to people who is who can afford your your services who can afford your product instead of showing that for a people who can't divert so better you show your ad only for a people who can effort so household income also you can check here as always okay see here household income targeting is available only in selected only in selected countries only in few countries it is available next keywords as i told you keywords means it's not about a crp guys so now let's say whatever the keyword i mention here let's say i would like to mention something like marketing and then sales online online marketing so whatever the keyword i input here if this keywords present in any of the google display network websites any of the google display and that means any of the websites who have connected with the google adsense in this any of these websites consists of marketing or sales or online marketing keyword in the website it will present in their websites then my app will appear in that website guys again your ad will not appear in the websites though it has a marketing sales and online marketing sometimes because that is not a google partner website so your your ad will appear only in a partner websites only guys not unpartnered websites only the partner websites only it will appear so this is what keyword and next you can also target a people based on the topics let's say if you choose some topic called see you have various topics here job and education so if you talk if you choose education again we have aluminium course colleges distance learning and many things online communities blogging resources and search services forum online google's goodies online journals personal sites now if i choose this topic that means my ad will appear in the websites or youtubes or app which have a topic about this okay so likewise you can choose any of these guys reference real estate sports travelling transportation so whatever the topic you choose your ad will appear in the websites or apps on youtube which consists of this topic in their web page and the next thing is as i told you the placement i can also target the people who visit that website that means now let's say i want to show up my ad exactly in ndtv.com i want to show off my ad exactly hubspot.com i want to show off my ad in exactly some semrush.com so you can directly choose where you want to display your ads in which website in which youtube channel so you know let's say i want to choose ndtv so wherever i want i can simply choose to show up see i want to show off my art directly you can see add two placements my ad will appear only in those guys that's it for youtube video but as of now i don't want to select any so i'll just remove it so this is what placement meaning okay so yeah this is what whole targeting guys you can target people based on their interest habits their purchase intentions their browsed websites people who are similar to your targeted audience keywords demographics and finally the placements topics so the next thing is click on next finally it's time to create ad so guys again here you need to remember one thing so ads display network ads or can be created in two types one is responsive display and upload display ads responsive display means automatically now see when i open indie tv see this and dimensions are different from this this add dimensions are square and this dimensions are skyscraper so it is a responsive actually if you give text and some image automatically google will take as many dimensions as it want for the websites you don't have to apply various dimensions if you choose the response you want automatically it will create as many dimensions let's say if you don't want to trust google and you want to create the dimensions all your own if you can create then i would recommend you going with the upload displays then you have to upload all dimensions guys there are various dimensions available see display network dimensions search for display network image size display ads image size you get to see these are the supported ad size google will not support any sizes that you give it will allow only these sizes so first if you want to upload your own ads then i would recommend you create these ad sizes then only you can upload them otherwise no so this is the size for avoid skyscraper half page and portrait so likewise you have 21 more supported ad sizes you can create and you can display them so but as of now i'll go with the responsive only and choose the final url give a business name so it's a digi course here by default it is taking the image that i have in my website you can if you want you can use them or you can hide them so you can upload few more images by just clicking on this plus image these are the images oh i think okay so i'm gonna use these images so you can add up to 15 images and logo by default it is taking the logo of my website you don't have to do anything and here comes the headlines write some headlines we know and you can write if you can have long headline digital marketing courses here comes descriptions maximum you can have file descriptions in display network whereas in search network you can have four descriptions maximum right so now finally let us see the preview of that can you see guys how it appears on the mobile phone see now book of freedom my logo my button and you can also choose call to action button over here call to action so which one you want do you want to show up contact us book now or apply no i'll go with the book see now review see how it appears like this it appears you can also see how your ad appears on youtube and on i'll go with this google properties here see how your ad appears on youtube can you see the image end so you can click on book now and people can visit our site and websites and apps so this is how it appears on the websites on mobile phones and on desktop also you can see so these are all the various dimensions it is automatically taking because of response you display and see it is taking in square it is taking in skyscraper vertical scena so this is how you create and finally let me click on create ad and then if you want you can create a one more new ad then finally next so this is how we create a whole display network campaign guest so i can say in overall display network campaign the main important thing is targeting if you fail in targeting the entire ad gets failed so please make sure that you choose a proper targeting audience locations keywords placements according to your website