Google Analytics Hacks: Boost Your Marketing Performance

Modern marketing demands more than intuition, it requires the ability to read data, spot patterns, and make fast, confident decisions. This hands-on course helps you unlock the real power of Google Analytics so you can analyze behavior, optimize campaigns, and drive measurable results. You’ll begin by learning how Google Analytics collects and structures data, how tracking codes work, and how channels are classified. Through guided exercises, you’ll practice tagging campaigns with UTMs, navigating reports, and building simple segments to uncover meaningful patterns in user activity. Next, yo…