Google Analytics 4 Tutorial. How To Update To GA4 and Google Ads 2023

Welcome back to Digital Closer! Today, we're exploring the revolutionary Google Analytics 4 (GA4), the next generation of Google's Analytics that's about to change the game for data collection and measurement on both websites and apps. On July 1, 2023, standard Universal Analytics properties will cease to process data, making way for GA4, a future-proof solution designed for an evolving digital landscape. It's an exciting shift, providing you with advanced features such as cookieless measurement, behavioral and conversion modeling, and direct integrations with media platforms. We'll take a d…