Google AI Overview Ads & Meta Andromeda: What Changes for PPC in 2026

Google’s AI Overview / AI Mode ads and Meta’s Andromeda ad retrieval engine are changing how paid media is targeted, measured, and optimised. In this episode, we break down what’s different, what’s already live (and where), and what you should do now to stay competitive. We cover: - How AI Overview / AI Mode ads are selected using the query + the AI response - Why product descriptions, on-site content and first-party data matter more than ever - The shift towards broader targeting and cleaner keyword structures - Meta’s move away from interest targeting towards consolidated campaigns and creative-led performance - What humans still control: strategy, creative inputs, signals, and when to use automation If you’re running PPC in 2026, the advantage goes to the teams who test early, improve creative quality, and tighten up their data signals. #PPC #PaidMedia #GoogleAds #MetaAds #AIMarketing #DigitalMarketing #FirstPartyData #BroadMatch #CreativeTesting #PerformanceMarketing #EcommerceMarketing #MarketingStrategy #AIOverviews