Google Ads Negative Keywords Tutorial

In this video, you’ll learn exactly how to use negative keywords in Google Ads to improve your results, reduce wasted spend, and take more control of when your ads appear. We’ll walk through how negative keywords work, how match types affect exclusions, and the right way to add them to both Search campaigns and Performance Max campaigns. You’ll see where to find your search terms, how to identify irrelevant queries, and how to decide whether to exclude them using negative broad, phrase, or exact match. I’ll also show you how to review existing negative keywords and add new ones at the ad group or campaign level. JUMP TO A TOPIC 00:00 Introduction 01:01 Add negative keywords to search campaigns 07:26 Add negative keywords to Performance Max campaigns 08:40 Next steps YOUR EXTRA RESOURCES ○ Google Ads Fundamentals Course – https://www.lovesdata.com/courses/google-ads-fundamentals/ ○ Google Ads Glossary – https://www.lovesdata.com/blog/google-ads-glossary/ ○ Google Ads tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8SBV2eAXq0UL4pMCS_AGV7i ○ Google Ads resources – https://www.lovesdata.com/tags/google-ads/ JOIN OUR COURSES https://www.lovesdata.com/courses/ SUBSCRIBE FOR MORE http://www.youtube.com/subscription_center?add_user=lovesdata TOOLS WE USE AND RECOMMEND ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq #GoogleAds #NegativeKeywords #PPC