Google Ads Location Targeting: Best Practices to Reach The Right Customers
Are your ads reaching the right people, or just the right area? There's a huge difference. This video is an overview of Google Ads location targeting, focusing on the pro-level best practices that separate winning campaigns from wasteful ones.
Welcome to the next lesson in our free Google Ads course! In our last video, we showed you how to set your locations. Now, we'll teach you the strategy behind it. Getting this wrong is the #1 way advertisers waste their budget. We're here to make sure you target your customers with precision, whether you're a local shop, a national e-commerce brand, or a service-area business.
We will go beyond just adding a city and cover the advanced strategies and best practices that pros use. This includes how to layer your bids, how to analyze your location reports to find new opportunities, and the one hidden setting that could be costing you a fortune right now.
➡️ In this guide to Geo-Targeting Best Practices, you will learn:
🎯 An overview of Geo-Targeting and its importance for ROI.
🏬 Best Practices for Local Businesses: (Radius targeting, postal codes, and competitor locations).
🛒 Best Practices for E-commerce: (Targeting high-value states, excluding unprofitable ones).
🌎 Best Practices for National Brands: (How to use bid adjustments for different regions).
🚫 The MOST CRITICAL BEST PRACTICE: Understanding the "Presence vs. Interest" advanced setting.
📊 How to read your Location Reports to find where your real customers are (and where to cut spending).
🔔 Subscribe for our next lesson, where we'll dive deep into Bidding Strategies and learn how to value a click!
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