Google Ads for Beginners: Master Essentials & Fundamentals

Want to learn how to promote a business or increase traffic to your website? This guided project was designed to help marketing enthusiasts who are ready to start their Google Ads journey understand how to run successful campaigns. In this 2-hour interactive and hands-on project, you will master the essentials and fundamentals of Google Ads. We will focus primarily on Search Ads and begin with an overview of how they work, then dive into setting up campaigns, ad groups, and responsive search ads. You’ll also learn how to conduct effective keyword research and how to easily navigate the Googl…