Google ads e-commerce account structure to scale with a small budget. #googleads #googleadvertising

First things first, you need to ensure your account is structured correctly and you have the ability to reach cold audiences at scale without being restricted by Google. That means a mix of smart bidding and manual CPC/max clicks. Campaign split below. P-Max: Full build or feed only, let this line run your dynamic remarketing and scoop up warm traffic. We'll be leveraging Google's over attribution in this case and implementing a tROAS to ensure this campaign stays focused on warm traffic. Allocate 40% of your account budget to this line. Standard shopping: This can be split by best performi…