Google ads e-commerce account structure to scale with a small budget. #googleads #googleadvertising

First things first, you need to ensure your account is structured correctly and you have the ability to reach cold audiences at scale without being restricted by Google. That means a mix of smart bidding and manual CPC/max clicks. Campaign split below. P-Max: Full build or feed only, let this line run your dynamic remarketing and scoop up warm traffic. We'll be leveraging Google's over attribution in this case and implementing a tROAS to ensure this campaign stays focused on warm traffic. Allocate 40% of your account budget to this line. Standard shopping: This can be split by best performing, highest margin or have all your products under one campaign. Each structure will work provided you are spending enough across each product to generate enough data for further analysis. Allocate 50% of your budget to this campaign. Brand search: Broad match means everyone's brand terms are now under threat, protect these keywords with a manual CPC search campaign to retain search engine dominance. Aim for 50% impression share, these easy conversions will help your smart bidding algo learn quickly. Allocate the remaining 10% of the budget to this line. If you're still struggling to grow your business after doing this, book a call with me and my agency will run your ads for you: https://bit.ly/4fZiR8C