Google Ads Cheat Codes (2026 Edition)

Think the biggest wins in Google Ads come from better headlines or new keywords? Think again! 🧐 The real "cheat codes" are hidden in the boring settings that most advertisers never touch. ✅ PPC Cost-Cutting Cheatsheet: https://www.scottredgate.com/cheatsheet Most Google Ads accounts don't fail because of the wrong keywords—they fail because the account expands in ways you never intended. In this video, I’m showing you how to "tighten the leash" on your account and stop paying for the wrong searches, locations, and placements. 🔍 We'll cover: ✅ How to build a proactive "Intent Killer" negative keyword list using AI. 🚫 📍 Why you must switch your location targeting to "Presence Only" to avoid out-of-state waste. 🌐 The truth about Search Partners and the Display Network (and why you should disable them). 🤖 Why you need to turn off "Auto-Apply" recommendations to keep full control of your budget. 📱 How to use placement and content suitability exclusions to stop paying for accidental mobile app clicks. 💸 💡 A real-world breakdown of how these "leaky" settings can waste $600+ of your budget every single month. If you’ve ever felt like your Google Ads budget is disappearing with nothing to show for it, these five audits will help every dollar work harder for your business. 🛡️ Timestamps: 0:00 The Boring Settings That Save You Money 1:20 Cheat Code 1: Proactive Negative Keyword Lists 3:07 Cheat Code 2: Fix Your Location Targeting 4:12 Cheat Code 3: Disable Search Partners & Display 5:29 Cheat Code 4: Turn Off Auto-Apply Recommendations 6:19 Cheat Code 5: Content & Placement Exclusions 8:12 Your 5-Point Action Step Audit Other resources: 🛠️ The tools I use to grow my business: https://www.scottredgate.com/toolkit 👉 For more money-saving marketing tips, visit https://www.scottredgate.com/ 👉 Subscribe to channel: https://www.youtube.com/scottredgate?sub_confirmation=1 💬 Contact Me: https://www.scottredgate.com/contact 💪 AI Online Marketing Playbook: https://ww