Generative AI Content and Prompt Optimization

By completing this course, you will be able to use generative AI tools to create, optimize, and personalize content that improves SEO performance and brand visibility across digital channels. Generative AI Content and Prompt Optimization introduces how generative AI models produce text and visual content and how these outputs can be guided using structured prompts and SEO best practices. You’ll learn how keyword placement, prompt design, and content requirements influence AI-generated results and on-page SEO outcomes. This course emphasizes hands-on application. You’ll practice creating AI-generated written and visual assets aligned with brand guidelines, generate SEO-optimized meta descriptions, and design prompts that support personalization and A/B testing. You’ll also explore how dynamic content blocks and variables can be used to tailor content for different audiences and marketing use cases. What makes this course unique is its focus on practical prompt optimization for SEO and marketing workflows. Rather than treating AI as a black box, you’ll learn how to control inputs, evaluate outputs, and refine AI-generated content based on clear quality and SEO criteria. This course builds directly on foundational SEO concepts and prepares you for advanced content, strategy, and analytics work later in the program.