Generative AI Approaches to Business Challenges

Artificial intelligence is no longer a futuristic concept — it's a practical, everyday tool that is transforming the global business landscape. This course provides a hands-on introduction to generative AI, moving beyond the hype to show you how to solve real-world organizational hurdles. You’ll start by demystifying the technology, exploring how large language models (LLMs) and foundation models use patterns to generate human-like content. From there, you'll dive into high-impact applications: creating engaging marketing content, personalizing customer experiences, and turning messy, unstructured data into clear, actionable insights. You won’t just learn what AI is; you’ll learn how to talk to it. Through practical exercises in prompt engineering and task prioritization, you'll identify which parts of your workflow are "ripe" for automation. Finally, you’ll navigate the critical landscape of AI ethics and resource management, learning how to choose the right tools for your budget while ensuring your implementations remain fair, safe, and private. Whether you're a non-technical professional or a business leader, this course empowers you to unlock more time, creativity, and value in your organization.