Generating Vision: Long-Term Ideas to Motivate Stakeholders

CEOs, founders, and entrepreneurs must routinely craft business plans that clearly describe the company’s future and address trends they see converging. Product managers must ensure that product road-maps don’t get bogged down in iterations so that leap frog innovations take root. Every company’s future must integrate artificial intelligence, manage uncertainty and down-select from infinite choices. Publishing a pithy vision statement often fails to help employees realize their team’s full potential and anticipate future customer needs. This course will help you clearly define a vision of “where” your company is going that will outperform even an inspiring one. Research demonstrates that companies with a long-term perspective tend to outperform those focused on short-term targets and quarterly goals. By taking a deep look into the future, leaders and employees can identify and mitigate potential blind spots and see patterns that can inhibit or drive growth. The course will critique multiple company vision statement examples and why they often fail to be motivating. Brainstorming and future thinking must be focused and met with techniques and asking the right questions that when implemented can have a huge impact on the bottom line. This course will help you to inspire your employees, team-members and all stakeholders through long-term thinking, visioning mindsets, strategic foresight, scenario planning and big idea generation. We will show you how to think long-term and what the many business benefits are. Too little time is allocated to dream big about the company’s future as long-term goals are quickly replaced by short term choices that holds back the full potential of the company. Leaders that don’t take the time to get the big ideas right and communicated will be rapidly replaced. This course will outline the clear differences between mission statements and strategic visioning so that management attention is routinely given towards thinking five to ten plus