Focus on Scale
About this lesson
Most entrepreneurs don’t fail because they lack ideas. They fail because they build backwards. In this clip, Bayo Adedeji, Group CEO of Wakanow, breaks down a simple but powerful truth: He doesn’t fall in love with products. He falls in love with scale. The question for him was never “what do I want to sell?” It was “what can I sell to millions, repeatedly, across borders?” That thinking is what eventually led him into travel and the building of Wakanow. This is the real shift in entrepreneurship: From product thinking → to distribution thinking. Because at scale, the product is almost secondary. What matters is whether the market is large enough, repetitive enough, and reachable enough. That’s the difference between a business… and a lifestyle job. Watch this closely if you’re building anything.
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