Facebook Lookalike Audiences Tips

Key Takeaways

If you're running Facebook ads for your business, Facebook lookalike audiences might be one of the most overlooked audience pools that can decrease your cost per lead, decrease your cost per acquisition, and help you scale further. So, we're in my brand new ad account right here. And don't worry if yours doesn't look like this. Ideally, you're already running ads and you already have some data. Doesn't matter. In this case, I can already use this because I have other accounts that are connected to this to go ahead and create look-ike audiences, right? So even if you don't even have any ads running, you can still use this by uploading customer lists, by using your Facebook and Instagram audiences, and a lot of different other ways that you can go ahead and get valuable data to create lookalike audiences right from day