Facebook Conversions API for Shopify with Google Tag Manager (FB CAPI)

Setting up Facebook Conversions API for Shopify is a bit complicated. It requires a specific approach for accurate tracking. This tutorial provides a step-by-step guide on how to implement Facebook CAPI for Shopify using server-side Google Tag Manager. You’ll learn: - How to configure the Data Tag to send e-commerce events to your server container. - How to set up the Facebook Conversions API tag to process page views, add-to-carts, and purchases. - A method for deduplicating events when using both a browser pixel and a server-side setup. - How to send user data like email addresses to improve event matching quality. === TIMESTAMPS === 00:00 - Intro 00:11 - Server-side tracking setup 02:27 - Tracking page views 11:03 - Purchase events 17:15 - Creating Facebook CAPI tags 33:32 - Implementing Event IDs for deduplication 38:22 - Final Words === LINKS === Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 ✭ Sign up for Stape https://lnk.stape.io/FacebookCAPI 📌 FREE e-books on Google Tag Manager and Google Analytics 📌 https://www.analyticsmania.com/google-tag-manager-e-books-and-guides/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+facebook+capi+for+shopify+with+sgtm+2026 ⭐⭐ Google Tag Manager and Google Analytics 4 courses ⭐⭐ https://www.analyticsmania.com/courses/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+facebook+capi+for+shopify+with+sgtm+2026 ✭ Universal Conversions variable (website) https://github.com/stape-io/universal-conversions-variable ✭ Universal Conversions variable (server) https://github.com/stape-io/universal-conversions-server-variable ✭ Data Client for Google Tag Manager (server) https://github.com/stape-io/data-client === CONNECT WITH JULIUS & ANALYTICS MANIA === ✭ Facebook https://www.facebook.com/analyticsmania ✭ Twitter https://twitter.com/fedorovicius ✭ Linkedin https://www.linkedin.com/in/fedorovicius Subscribe to our YouTube channel http