Email Strategy & Communication

Effective email marketing goes beyond sending messages — it requires strategic thinking, clear communication, and smart use of automation. This course teaches you how to set measurable campaign goals aligned with business objectives, communicate performance results to stakeholders, and leverage automation and AI to scale your email efforts efficiently. You will learn how to build and launch a multi-part automated email series using MailChimp, write impactful newsletters with strong calls to action, and apply generative AI tools to accelerate and optimize email copy creation. You will also develop the stakeholder communication skills needed to keep teams aligned and campaigns on track. By the end of this course, you will have the strategic planning and communication skills that distinguish effective email marketers, reinforced by a hands-on course project in which you will develop and present a comprehensive email campaign strategy.