Email Marketer

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Email Marketer

Coursera · Intermediate ·📣 Digital Marketing & Growth ·23h ago
Level up your email marketing strategy, deliverability, and optimization with Braze. Gain in-demand skills and get started building impactful campaigns, right away. Skills you’ll gain Email Marketing Strategy, Email Deliverability, Marketing Automation, Customer Segmentation, A/B Testing, Email Personalization, CRM Marketing, Email Campaign Management, Marketing Analytics, Customer Engagement, Lifecycle Marketing, Email Opt-In Management, IP Warming, Email List Hygiene, Predictive Analytics, Data-Driven Marketing, Multivariate Testing, Dynamic Content, Audience Targeting, Marketing Compliance Tools you’ll learn Braze, Customer Engagement Platform (CEP), Predictive AI Advance your career with in-demand skills Execute customer engagement strategies and acquire fundamental Braze dashboard skills Receive professional level training from Braze Gain the technical skills top brands are looking for Prepare for and earn your Braze Marketer Certification and Email Deliverability Skills Badge Email Marketer Course - 15 module series The email landscape is rapidly evolving. To truly capture users’ attention and drive business results, marketers must move beyond basic subject lines and embrace the craft of specialized email strategy. Braze provides the foundation for marketing teams to scale with confidence, meeting users with personalized, high-ROI messaging that nurtures lasting relationships. In this series of 15 courses, you will move from foundational concepts to full operational fluency. You’ll identify the value of an effective email strategy—from list hygiene and IP warming to holiday deliverability—and learn how to use Liquid and conditional logic to launch sophisticated, personalized campaigns. Additionally, you’ll acquire practical skills in audience segmentation, frequency capping, and AI-powered optimization to automate decision-making and forecast user behavior. Completion of this path prepares you for the Braze Marketer Certification and Email Deliverabil
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