Email Campaign Strategy

Key Takeaways

This is a brand that you need to follow [music] if you're trying to create better emails. Welcome to the world of who gives a crap. They sell toilet paper, the most boring product on the planet, but they make it a hell of a good time. The way that they take a customer painoint and make it into an email like this is absolutely award-winning. They have fun with their emails, which builds trust and really keeps their customers brand aligned. I mean, they could have been running out of ideas here, but they took the most basic stupid question and turned it into an email. Sure, this one got crazy clicks. They take a standard product highlight idea and make it into something fun like this. the dupinated deluxe. They are selling a toilet roll. They even do collabs and somehow it all just relates. They get the point of email, engagement, retention. I opened it. I read it from top to bottom. They even do longer text emails and they just hit. They take everyday things and turn it into something fun and relatable. It's like they ask themselves what is the normality like an FAQ and now we're just going to flip it on its head. Rarely ask questions. This is your reminder to not take email so seriously. That there are ideas everywhere that can be related to your business.