DV360 Tutorial | Introduction to the course (Lesson 1)

This is the first video of our Complete DV360 Course for Beginners to Advanced. In this video, I will talk about the course, requirements, who is this course for, what will be covered in this course and my credentials Full course: https://www.senatorwerunads.com/courses/dv360-course-63297016e4b02ef68054e3fa Introduction to programmatic Advertising: https://youtu.be/GPz_jVAQPq4 Who is this course for? - Students who want to learn DV360 or Display and Video 360 to start a career in DV360 - Digital Marketers who want to get into Programatic Advertising - Professionals who want to confidently create their first campaign on a DSP Why learn DV360? - DV360 is the biggest DSP with access to almost all major Ad Exchanges, Ad Networks and SSPs. You can access almost any inventory available online along with Gmail and YouTube inventory which is not available in any of the DSPs. DV360 was know as DBM or Doubleclick BID manager before and is part of the Google Marketing Suite. - If you want to start your journey in Programmatic Advertising, DV360 is the perfect platform and can you land a job as a Programmatic trader or a Performance marketing specialist What to Expect from this course - Complete step by step guide and tutorials starting from creating an advertiser to generating reports - Discuss every feature available in DV360 for the above lessons with real life examples - Industry insights with strategies that have worked in my career of 10 years in programmatic Advertising - This course is designed to make you self sufficient to run campaigns on DV360 and also shows step-by-step campaign creation in DV360 Highlight of the topics in this course: 1. Difference Between Google Ads and DV360 (Learn about why people switch from Google Ads to DV360) 2. DV360 Platform Walk-through (Get familiar with the different sections of the platform) 3. Create your first Advertiser (Understand the hierarchy of a campaign elements in DV360 and learn to create an Advertisiser) 4. Cre