DON'T Make These Website SEO Mistakes During a Redesign

Website SEO is often the first thing to suffer during a redesign and most business owners don’t see it coming. A new website goes live, it looks cleaner, more modern… and then search engine rankings drop. Why? Because pages were deleted or combined without checking what they were actually doing. Design doesn’t equal performance. A better-looking site won’t protect your rankings if the structure underneath it isn’t handled properly. If you’re planning a website redesign, bring in an SEO specialist before you start removing pages or changing URLs. Don’t let a fresh design quietly undo years of…