Dispelling myths about sustainable consumption

What if many of the ideas we take for granted about sustainability are actually myths? This course challenges the familiar stories that shape our everyday choices, business strategies, and public policies. From the belief that more information will automatically change behaviour, to the idea that technology alone will solve environmental crises, myths about sustainable consumption obscure the structural transformations that are truly needed. In this MOOC, developed by Lund University’s International Institute for Industrial Environmental Economics (IIIEE) together with international partners,…