Digital Marketing Institute Podcast | #134 Practical Lessons from Female Founders

Wondering how AI is changing the hiring process? In this episode of the DMI podcast, host ⁠Will Francis⁠ speaks with Katie Fortunato, Co-Founder and EVP of Innovation and Platform Strategy at Hire Innovations, about how AI is transforming recruitment, reshaping the job market, and creating new opportunities and challenges for employers and job seekers alike. Katie shares insights from the front lines of talent acquisition, unpacking how automation, the creator economy, and shifting workforce expectations are redefining how companies connect with talent. From the rise of AI-driven hiring tools to the growing importance of employer branding and personal networks, this episode offers a practical look at what it takes to succeed in the future of work. Katie’s top 3 tips: 1. Learn AI and apply it to your work - understand how AI can streamline processes and make you more effective as a marketer. 2. Stay curious and keep up with change - platforms, tools, and algorithms evolve constantly, making continuous learning essential. 3. Network proactively (especially in person) - Build real connections, show up, and create opportunities beyond job applications. Follow Katie Fortunato at https://www.linkedin.com/in/katieclarkfortunato Follow Will Francis at https://willfrancis.com/ Follow and learn with the Digital Marketing Institute at https://digitalmarketinginstitute.com/resources ------------------------ If you are interested in hearing more, subscribe here or follow us on Spotify: https://spoti.fi/2YHVbA5 Are you interested in becoming a DMI Member? Check out the link for more info: https://bit.ly/3rhXQg7 About the Digital Marketing Institute The global standard in digital marketing certification! The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career. Learn world-class knowledge. Develop skills in key mark