Digital Marketing Institute | eCommerce Trends for 2026

We invited 4 experts in their digital marketing field into the podcast studio to give us their predictions for 2026. One of these was eCommerce consultant Derek Liddy. AI will take on more routine marketing work, freeing teams to focus on strategy and customer insight. Meanwhile, marketers will lean harder on first-party data and question-led search as cookies fade and AI answers shape discovery. In eCommerce, Derek points to conversational shopping as part of the core journey, deeper personalization across sites, and AI shopping agents pushing brands to get product data and feeds in order. …