Develop Lead Tracking

Accurate lead tracking is the foundation of effective B2B sales, reliable forecasting, and AI-driven decision-making. Yet many sales teams struggle not because they lack tools—but because lead data is inconsistent, unclear, or poorly maintained. In this course, you will develop practical CRM lead-tracking skills used by modern B2B sales and revenue operations teams. You will begin by understanding how leads move through standard CRM stages and why those stages matter for sales alignment, prioritization, and negotiation timing. You will then apply this knowledge in a sandbox CRM by creating le…