Demand Gen Ads Tutorial 2026 (YouTube, Gmail & Discover) | Full Google Ads Setup

Running YouTube ads in Google Ads but confused about which campaign type to choose? In 2026, Demand Gen campaigns are the new way to run ads across YouTube, Gmail, and Google Discover, and they’ve officially replaced Video Action Campaigns. In this step-by-step tutorial, you'll learn exactly how to create and launch a Demand Gen campaign from scratch inside Google Ads. We’ll cover where Demand Gen ads appear, how they differ from Performance Max and Search campaigns, and which businesses should actually use them. You'll also see a live campaign setup walkthrough, including audience signals, creative assets, bidding strategies, and the critical settings most advertisers miss. If you're a real estate marketer, ed-tech founder, SaaS company, or agency running Google Ads in India, this guide will show you how to reach high-intent audiences across Google's most powerful discovery platforms. You'll also learn practical optimization strategies, like how to hook viewers in the first 2 seconds, when to use CPC vs CPM bidding, and how to structure multiple video creatives for better performance. By the end of the video, you'll understand how Demand Gen campaigns work and how to use them to generate more qualified leads and conversions from YouTube, Gmail, and Discover. Watch till the end for a quick recap and optimisation checklist. 👉 To get in touch, fill out this form: https://forms.gle/7YcxtZwifeqiYJhT8 -------------------------------------------------------------------------------------------------------------------------- *My Setup:* 💻 Laptop I Use - https://amzn.to/3UACqeR 🎙️ Mic I Use for Recording - https://amzn.to/4f9GkVA 💡 Ring light - https://amzn.to/45YacQB -------------------------------------------------------------------------------------------------------------------------- On this channel, I share practical insights on: ✅ Digital Marketing (SEO, Ads, Social Media) ✅ Business Strategies (B2B & D2C growth) ✅ Tech, AI & Automation for scaling