CSR Strategy: Analyze, Implement & Create Value

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CSR Strategy: Analyze, Implement & Create Value

Coursera · Intermediate ·📋 Product Management ·1mo ago
By completing this course, learners will be able to analyze CSR dimensions, evaluate compliance frameworks, assess stakeholder roles, and design ethical strategies that foster long-term business and societal value. The program equips learners to integrate Corporate Social Responsibility (CSR) into organizational strategy, manage global risks, and create sustainable value through diversity, inclusion, ethical marketing, and responsible supply chain practices. Learners will benefit by gaining practical knowledge of CSR laws, compliance requirements, and strategic approaches that enhance brand reputation, customer loyalty, and organizational competitiveness. The course highlights real-world examples, including the Unilever Lifebuoy case, to demonstrate how CSR drives both social impact and financial performance. What makes this course unique is its structured blend of fundamental CSR principles, governance perspectives, and advanced value-creation strategies. Instead of treating CSR as philanthropy, it positions CSR as a core driver of innovation, trust, and resilience in modern business. This course is ideal for business professionals, managers, and students who want to implement CSR effectively and transform it into a strategic advantage.
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