CRM Integration and AI for Customer Management

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CRM Integration and AI for Customer Management

Coursera · Beginner ·🛠️ AI Tools & Apps ·1mo ago
This course focuses on leveraging AI tools to enhance CRM systems, enabling enriched customer relationship management and data-driven sales decisions. Learners will explore how to integrate generative AI with CRM platforms to personalize customer experiences and improve relationship management. It will also include multi-stage CRM workflow construction, Copilot-powered reporting, and hands-on troubleshooting labs. Privacy, compliance, and data-quality checks foregrounded.
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