Creativity in SEO: Developing People-First Content

In this video, we will be exploring the topic of content development and creating people-first content. But fair warning, creativity is required! Don't worry if you think you're not creative, because everyone has creativity inside of them, often without even realizing it. We will discuss how SEO uses both analytical and creative skills, and how organizations like Disney have institutionalized creativity by leveraging the founder's dreamer, realist, and critic aspects. While we won't have a creativity coaching session in this distance learning format, we will encourage you to shut down the voice that says you're not creative, jot down ideas that might pop up while learning about the principles discussed, and have fun with personas. So, whether you're a content creator, marketer, or just someone interested in improving their creative skills, join us as we dive into the world of content development and creating people-first content! 00:00 Introduction 00:12 People First Content 01:01 SEO Uses Your Whole Brain 02:07 Content Creation Requires Creativity 04:08 Things to Keep in Mind