Creative Design, Prototyping, and Testing

Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results. This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product de…