Complete Guide To A/B Testing | Data Analytics | Community Webinar
An overview of A/B testing fundamentals and online experimentation. To keep the tutorial self-contained, we first give an overview of the stats fundamentals needed to understand A/B testing. we explain how A/B testing is done in an online business. In the end, we mention some of the pitfalls that are common when running online experiments.
Outline:
What is A/B Testing?
· A/B testing on web traffic
· A/B testing on newsletter and email
· A/B testing vs. multivariate testing
Fundamentals
· Understanding the terminology. Control, treatment, factor, level, A/B, A/A
· Null and alterna…
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Chapters (26)
Introduction
1:51
Agenda
4:05
Background in Clinical Trials
5:57
What is A/B Testing?
6:56
Obama 2012 Campaign
9:27
Testing Call-to-Action Button
9:37
Testing Navigation Bar
10:39
Jocelyn or Michael?
11:18
Away Find - Mobile notifications for priority messages
12:17
Online Form
13:08
CALIFORNIA CLOSET
13:58
Why We Use A/B Testing
15:18
Multi-Variate Testing
15:48
A/B Testing vs Multivariate Testing
26:04
Control and Treatment
26:46
Metrics Used For A/B Testing
32:11
Null vs Alternate Hypothesis
36:38
Type I and Type II Error
37:51
The Cook and Smoke Detector
38:50
The Boy Who Cried Wolf
42:25
Confidence Interval Intuition
43:27
Calculating Confidence Interval
52:33
Steps in Experimentation
55:16
Categories of Metrics
55:59
A/B Testing Tools
56:26
Questions?
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