"ChatGPT Agent" Is Changing How People Buy AGAIN

OpenAI has released "ChatGPT agent", a new way for ChatGPT to search and shop for users while they're doing other things. The impact is going to be huge. Every ChatGPT user, free and paid subscriber, will have a personal shopper who can complete complex searches for products and services people need. It may start simple, with ChatGPT agents shopping for smaller purchases, like occasional clothes purchases or grocery orders, but in the long term, this method may become the default way that many people complete large parts of the buying journey. In fact, we may be looking at a buyer journey that's entirely AI-led until the human takes over at the checkout. In this week's episode of The Dojo, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) will discuss ChatGPT, how it works, and its impact on marketers and the shoppers they serve. In this episode, they reveal: • How ChatGPT Agent actually works behind the scenes (including our live restaurant booking demonstration that shows exactly how thoroughly AI agents research before making recommendations) • Why your website's Conversion Rate Optimisation suddenly became 10x more critical — and the specific technical requirements that determine whether AI agents will complete purchases on your site or abandon it for competitors • The "reading mode" challenge that makes schema markup and clean HTML structure essential for AI visibility (even though humans never see these elements) • Why platform partnerships with OpenTable, Booking.com, and Shopify now directly influence your visibility in AI-driven searches • The strategic shift from experimental (20% budget) to core strategy (80% budget) that forward-thinking marketing leaders are making right now Charlie and Dale share real-world examples from their live testing, including how ChatGPT Agent abandoned difficult websites immediately and moved to competitors. If you're ready to optimise your marketing strategy for the reality that customers