Causal Inference Project Ideation

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Causal Inference Project Ideation

Coursera · Beginner ·📣 Digital Marketing & Growth ·3mo ago

Key Takeaways

Applies causal inference project ideation using randomized field experiments and econometric methods

Original Description

Organizations can harness the power of causal inference through randomized field experiments, uncovering the true effects of interventions and enabling data-driven decision-making. In this course, we will delve into how companies are currently utilizing A/B testing. Additionally, we will explore the ethical considerations of conducting experiments and the econometric methods for analyzing causal relationships in observational data. Learning objectives: - Examine how companies are using field experiments for causal inference. - Analyze the ethical dimensions of field experiments. - Construct an issue tree for conducting randomized experiments about designing online referral bonus programs - Select a solution approach and define an experimental setup
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