Capstone for AI-Enhanced Email Marketer

In this capstone, you will plan, build, and evaluate a complete email marketing campaign from start to finish. Drawing on every skill developed across the program — from audience segmentation and copywriting to automation, analytics, and brand governance — you will produce a portfolio-ready campaign package that mirrors real employer expectations. This project demonstrates your readiness to manage professional email marketing campaigns independently, applying AI-enhanced tools, data-driven decision-making, and strategic brand thinking to deliver measurable results for a realistic business scenario.