Can ChatGPT Find Your Content?

"B2B buyers are using AI Search to shorten their research time and reach decisions faster, often before ever speaking to a sales team." — Josh Blyskal, Profound. Traditional B2B marketing relies heavily on long sales cycles and manual lead nurturing. Many companies still assume buyers need human contact to make decisions. AI Search has changed the purchase path. Buyers now use intelligent engines to gather insights, compare options, and form conclusions before a sales call ever happens. Without adapting to this shift, businesses risk losing visibility and influence in the earliest, most crit…