Digital Marketing Institute | Trends in Digital Marketing for 2026

We invited 4 experts in their digital marketing field into the podcast studio to give us their predictions for 2026. Jane McDaid of Thinkhouse has a positive 2026 outlook for independent agencies, but... she says creativity is the main advantage as production gets easier through AI. She sees PR gaining value because credible sources are more likely to be surfaced in AI-led discovery, and points to the creator economy and many-to-many influence as where attention and budgets are moving. Listen to the full podcast episode https://bit.ly/4khDyQF Follow host Will Francis at https://willfrancis…