Business Strategy and Value Creation In Action

In the world of business and organizations, nothing is more important than having an effective strategy. Why? Because without knowing our destination, we cannot determine the right path to get there. This course introduces the two sides of a strategy: competitive strategy and corporate strategy. Competitive strategy has to do with the environment in which firms and organizations are operating and how they can develop and sustain their competitive advantage. On the other hand, corporate strategy has to do with the specific strategies firms undertake to sustain their competitive advantage, such …