Building AI-Ready Brands: What Healthcare CMOs Must Get Right

Healthcare marketers are entering a new era where content still matters—but now it must perform for two audiences: humans and AI. As AI-driven search, large language models (LLMs), and agentic experiences increasingly influence what content gets surfaced, trusted, and acted on, AI is no longer just shaping discovery. It’s actively consuming content to generate answers, recommendations, and actions. In this fireside chat, Diane Hammons (Director of Digital Engagement, WG Content) and Martha van Berkel (CEO, Schema App) dive into the importance of AI-ready content—including why human-centered storytelling remains essential for trust, and how organizations can leverage schema markup to clearly communicate meaning, authority, and credibility to AI systems and search engines.