Builder's Intuition

Key Takeaways

I talk about in the book what I call the builders' intuition. Most of us who make things for a living have a intuitive inner definition of profit that we carry around with us, but we also have a mental formal definition of profit that we carry it around us. And we don't notice that most of the time these two definitions are actually different. So, the builders' intuition is that the right way to make profit, the right way to make money for yourself, is to create new value in the world and then capture some of that value for yourself. By definition, any money you make is making the world better than you left it. So, it's an ethical, high-integrity way of making money. Unfortunately, our modern world is full of ways of making money that don't create any value at all that our grandparents would have called crimes. So, how we define profit matters a great deal. >> [music]