Best Audience Size for Meta Ads in 2026 (Cold, Lookalike & Retargeting Strategy Explained)

What is the best audience size for Meta Ads in 2026? In this video, I explain the ideal audience size for cold traffic, lookalike audiences, and retargeting campaigns. You’ll learn why broad targeting works better in 2026, how Meta’s algorithm uses machine learning, and how to avoid common targeting mistakes that limit performance. I also break down: • Recommended audience size for eCommerce campaigns • 1%–3% vs 3%–5% lookalike audiences • How budget affects audience size • The ideal frequency range to prevent ad fatigue • How to scale campaigns using broader targeting If you're running Fac…