Axon Ads Killing Average Watch Time

Smart Marketer · Beginner ·🧠 Large Language Models ·4mo ago

Key Takeaways

Explains Axon ads killing average watch time

Full Transcript

It is 35 seconds of undivided attention. That's wild. Yeah, exactly. Because like what's the average watch time of a social media ad? Like 2.54 seconds? I don't know. Like certainly not 35. So it gives us a lot of a lot of time [snorts] to to communicate.

Original Description

The average ad gets 2.5 seconds before someone scrolls past it. Axon ads average 35. That's not a small difference. That's a completely different medium. When someone watches your ad for 35 seconds, they're not just seeing your product, they're starting to trust your brand. They're hearing your offer. They're actually considering it. Most marketers are obsessed with clicks and CPMs. But attention is the real currency. And right now, Axon ads are printing it.

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