Automate Surveys for Smart Market Insights

This course builds specialized skills in sophisticated survey methodology and research workflow automation, designed for professionals looking to elevate their market research capabilities. You’ll move beyond basic surveys to master conjoint analysis, a powerful technique for quantifying customer preferences and understanding the trade-offs they make when choosing a product. Through hands-on, simulated exercises, you will learn to design a choice-based study, optimize it for statistical efficiency, and interpret the results to guide strategic decisions in product design and pricing. In the se…