Are your current performance campaigns hitting a ceiling? 🤔

The latest Demand Gen updates help you unlock your next wave of growth. We’ve supercharged Demand Gen with expanded inventory on Google Maps, new ways to scale your video assets, and your product feeds coming to more formats and screens. We connected with three ads experts (Menachem Ani, Patrick Gilbert, & @the_google_pro to share the “so what” behind how this impacts your bottom line. Here’s what they said: ➕ Unlock a massive, untapped audience: YouTube brings together leaned-in audiences that traditional social platforms miss – including the 45% of YouTube Shorts users who aren't on TikTok and 65% who aren't on Reels*. And with Demand Gen, you can engage them before they even start searching. ➕ Lift and shift top-performing creative assets from other platforms: If you have winning creatives on other platforms, bring them into your Demand Gen campaigns and use GenAI solutions such as AI-powered video enhancements and image-to-video to effortlessly create additional assets and aspect ratios. ➕ Optimize your product feeds to turn browsing into buying: By using rich titles and descriptive context in your product feeds, you enrich the consumer experience, shortening the path from initial discovery straight to a purchase decision. Watch the full video to see our experts’ reactions and get the blueprint to scale your Demand Gen campaigns today. #GML2026 *Source: GWI, US, YouTube Shorts Users Aged 18+, Sept 2025