Announcing CustomerLake: the agentic CDP embedded in Databricks

Tasso Argyros, VP of Engineering at Databricks, introduces CustomerLake, an agentic CDP that equips marketers with a workforce of agents to deliver the perfect customer experience, a billion times a day. With CustomerLake, marketing and data teams work together on a shared, governed foundation to turn customer data into always-on, 1:1 customer experiences. For the first time, teams can execute Infinity Campaigns: continuous, agent-driven engagement loops that analyze customer signals, decide on the next-best action, and act across channels based on real-time customer context and business goals.