Analyze and Optimize Marketing Channel Performance

Did you know that companies waste up to 26% of their marketing budgets due to inaccurate tracking or misattributed conversions? Without precise data, even strong campaigns fail to show their real impact. This Short Course was created to help digital marketing professionals configure comprehensive event tracking systems for key user interactions and systematically evaluate marketing channel performance to identify the highest-converting pathways for strategic budget allocation. By completing this course, you’ll be able to demonstrate mastery through hands-on configuration of GTM event trackin…