Analytics Advisor in Google Analytics 4: First Impressions (AI chat in GA4)
Google Analytics recently introduced an AI chatbot called Analytics Advisor, which is powered by Gemini and has direct access to your property data. This tutorial gives you a first look at how it works in practice, what kinds of questions it handles well, and where it falls short.
You’ll also see why relying on existing Google Analytics knowledge remains important when using AI to explore your analytics data.
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