AI Won't Change Marketing & Brand Building? #aisearch #youtubeshorts

The 60/40 marketing rule still applies in the age of AI 🤖 "It's not about what you're saying about yourself on your website—it's if influential people in the industry agree with you." SEO Futurist Jes Scholz breaks down why AI hasn't changed the fundamental 60/40 rule (60% brand building, 40% short-term activation) and what actually matters for visibility in AI-powered search. The truth? AI mimics human behaviour because it learned from us. So if you're not contributing something meaningful to the conversation that people want to share, engage with, and recommend—you've got a brand strateg…