AI tools for marketers (beyond ChatGPT...)

Key Takeaways

let's try something fun open your Netflix account and search for a movie now ask a friend to do the same on their account notice anything different yep the thumbnails you both see are probably not the same even for the same shows Netflix customizes them just for you based on what you've watched and liked this is all thanks to using AI techniques like content based filtering to figure out what thumbnail will catch your eye pretty cool right this is Lou co-founder of 2zii and in today's video made in collaboration with active Campaign which I'll introduce later we'll explore why the old on siiz fitall strategy in ads and marketing is Obsolete and how AI is revolutionizing marketing by making it personal and engaging okay now think about the tools you use every day grammarly for example uses natural language processing or NLP to suggest writing improvements and check for originality for visual content creation there are tools like Dolly and mid Journey using diffusion models and other type of AI systems to create stunning images from the text prompts even canva has jumped on this making design processes easier thanks to the many a tools that have been implemented and when it comes to managing your social media strategy from creating content and writing captions to analyzing Trends and timing your post AI tools like hot suit type fly and buffer have got you covered they all use machine Learning Systems to figure out the best times to post and what kind of content will get your audience buzzing ever wondered how designers and product teams understand what users really want tools like full story use heat maps and session replays to analyze how users interact with your app or website this helps pinpoint what's working and what's not these insights often come from unsupervised learning techniques like clustering which segment users based on their behaviors so it all relies on different machine Learning Systems chatbots have come a long way to from simple scripts to Smart Aid driven systems using NLP and machine learning they can Now understand fast interactions and personal data to create really personalized experiences take chat BS from drift and intercome for example they handle customer inquiries and provide tailored responses making your customer service shine sentiment analysis tools like monkey learn and letics use NLP to access the tone of social media posts comments and conversations this helps Brands keep an eye on their reputation and respond to feedback quickly keeping their image intact AI also automates workflows ensuring your marketing processes are smooth and effective machine learning can also personalize email content optimize s times and segment your audience boosting engagement and convers rates talking about email campaigns you don't want a dozen email suggestions this is also why I didn't talk about chbt yet or all other General buts suggestions are cool but what you really need in marketing is one suggestion that will work it is the best alternative that AI helps you find thanks to analyzing tons of data for you this is what all the tools mentioned up to now allow you to do and it's also what active campaign does for example they have an email marketing assistant that takes your campaigns to the next level by leveraging Advanced AI techniques to personalize your emails through recommendation engines and NLP analyzing past interactions and customer data to tailor content and find the best recommendation for you to send active campaigns Dynamic content feature for emails swaps out subject lines preview text and images to find the best combinations it also groups contacts into meaningful segments based on their behaviors this is super useful if you want to Target specific groups with tailored campaigns such segmentation and tagging are often handled by unsupervised learning techniques like key means clustering and graph-based algorithms it's not just a chat butut you plugin you can also use active campaign to maintain consistent and personalized messaging across various platforms email social media Direct Mail you name it it helps grow your leads by automating follow-up emails and updating contact information based on interactions plus with event-based triggers your sales team gets notified instantly when the lead shows interest or takes a specific action ensuring timely and relevant engagement active campaigns analytics leverage machine learning models to compile and analyze data from various sources this provides actionable insights that help refine your marketing strategies without the heavy lifting AI also assists in content creation aligning email copy ads and social media posts with your Brand's voice and tone saving you time and effort obviously using the best llms and many other Advanced Techniques and Engineering all those tools including active campaign increase engagement mostly through personalized and dynamic content automate processes to save time and provide clearer insights into campaign performance chpt cannot do all that for you and building such complex systems is where companies can bring their piece and why those tools are worthwhile to us many of them are not just GPT rappers video marketing is another space where things are booming and they for sure don't only rely on chpt again tools like opis clip uses AI to scan your longer videos and identify the most engaging segments it uses various criteria like viewer engagement matrics and content analysis to pick out the highlights then it stitches these segments together into show shs compelling Clips perfect for sharing on social media it doesn't just create one video it optimizes each clip for different platforms whether you're posting on Instagram Tik Tok or YouTube it adjusts the format and style to fit the vibe of the platform we've come such a long way in so little time while these tools are amazing and catter to all your needs they do come with significant challenges and considerations first of course the results are not perfect these are not perfect super intellig that will replace your work or workers they are useful tools to help you be more efficient or more creative but remember the keyword is that they are there to help you they are tools not replacements for all those who will make the move and use any of these tools balancing automated interactions with personal touch points is also crucial to maintaining genuine connections with customers we also obviously need to be careful with the data collected from our users and use it ethically marketers must prioritize data security by implementing robust encryption securing access and complying with regulations like gdpr and CCPA respecting customer privacy and being transparent about data collection and usage for AI is key so it's already pretty clear that the possibilities for the future of marketing are endless I've mentioned something like a dozen tools that already leverage state-of-the-art llms and other AI techniques to to help in various parts of the marketing workflow and we are just at the start of the transition curve are there any tools you using that I missed in the video please let me know thanks for watching and stay tuned for more insight on how AI is transforming the world around us [Music] [Music]