AI & SEO: Disruption or Transformation?

Is AI disrupting SEO — or transforming it forever? In this episode of the Digital Vidya Podcast, we sit down with Prashant Puri, Founder & CEO of AdLift — one of India's leading digital marketing agencies — to break down the real impact of AI on SEO in 2026. With Google AI Overviews, answer engines like Perplexity and ChatGPT Search reshaping how people discover content, the rules of ranking are changing fast. Here's what we cover in this episode: ✅ How SEO has changed since AI became mainstream ✅ Are traditional ranking factors still relevant? ✅ Impact of AI Overviews on organic traffic ✅…