AI & SEO: Disruption or Transformation?

Is AI disrupting SEO — or transforming it forever? In this episode of the Digital Vidya Podcast, we sit down with Prashant Puri, Founder & CEO of AdLift — one of India's leading digital marketing agencies — to break down the real impact of AI on SEO in 2026. With Google AI Overviews, answer engines like Perplexity and ChatGPT Search reshaping how people discover content, the rules of ranking are changing fast. Here's what we cover in this episode: ✅ How SEO has changed since AI became mainstream ✅ Are traditional ranking factors still relevant? ✅ Impact of AI Overviews on organic traffic ✅ Can AI-generated content actually rank on Google? ✅ How to ensure E-E-A-T in AI content ✅ Is keyword research still relevant in 2026? ✅ Who wins in AI-era SEO — big brands or niche sites? ✅ Will backlinks still matter in 5 years? ✅ What does SEO look like in 2028? ✅ Should students learn SEO in 2026? Will AI replace SEO jobs? 👤 About the Guest: Prashant Puri is the Founder & CEO of AdLift, a performance-driven digital marketing agency known for delivering SEO and content-led growth for top brands in India and globally. 🔗 AdLift: https://www.adlift.com 🎓 About Digital Vidya: Digital Vidya is India's leading digital marketing training institute. We offer industry-recognized courses in SEO, Social Media, Google Ads, Content Marketing, and more — with 120,000+ professionals trained across India. 📌 Explore Our Courses: https://www.digitalvidya.com 📩 For course enquiries: info@digitalvidya.com 🔔 Subscribe to Digital Vidya for more expert sessions, podcast episodes, and digital marketing insights every week! #SEO #AIandSEO #DigitalMarketing #PrashantPuri #AdLift #DigitalVidya #GoogleAIOverviews #SEO2026 #ContentMarketing #SearchEngineOptimization #AIContent #FutureOfSEO #DigitalMarketingPodcast #EEAT #GoogleSEO