AI-powered market intelligence & brand positioning

Turn data into strategic advantage with AI-powered market intelligence and brand positioning. This course shows how modern brands use AI to understand consumers, track competitors, forecast trends, and sharpen market positioning. You’ll learn how to transform signals from social platforms, search behaviour, reviews, and cultural data into actionable insights. You’ll begin by exploring AI tools and how sentiment, volume, and behavioral signals are captured and interpreted. Next, you’ll analyse brand health metrics, conversation patterns, and predictive models to uncover risks and opportunitie…